About Us

Rubrial: The Beauty of Our Roots

At Rubrial, we believe that true beauty isn't created in a laboratory, but rather springs from the earth. Our story is a tribute to Mexico's rich herbal traditions and the ancestral secrets that have cared for skin for generations.

It all began with a passion : to fuse the wisdom of nature with cosmetic innovation. We realized that the most powerful and pure ingredients grow right here, in our land. From the regenerative power of tepezcohuite up to the hydration of agave and the purifying properties of Nopal , each of our products is a celebration of our identity.

Renata Briseño , who, in the midst of postpartum depression, sought more than just a treatment for her skin: she needed holistic well-being, security, and a real connection with nature.


This is how Rubrial was born: A natural care line, safe for mothers, created with the highest quality natural ingredients and minerals, made with love by Mexican women.

In October 2023, fate led Rubrial to the United States thanks to Martha Corona , who was grieving the loss of her mother and seeking profound change in her life, discovered Rubrial. Martha, who worked in real estate and lived with an autoimmune disease, found a philosophy in the brand that embraced health, nature, and conscious self-care. Noticing the brand's absence in the US market, she contacted Renata to propose distributing it. What began as a conversation blossomed into a partnership inspired by her mother's desire to live with purpose and well-being.

Today, Rubrial continues to grow with a clear mission:

  • To offer natural and effective products , with selected ingredients from around the world.

  • Safe skincare , from formula conception to final packaging.

  • Inspiring women to “allow themselves to shine” in an authentic and conscious way.

Our Philosophy

More than a personal care brand, we are a commitment. We are dedicated to creating products Proudly Mexican , made with select natural ingredients and, most importantly, Toxin-free . We take your skin's health and the planet's seriously, which is why every step of our process is conscious and responsible.

For us, skincare is a ritual of self-love, a connection with nature, and an act of pride.

We invite you to be part of our story and discover an authentic beauty that nourishes you from the root.

Thank you for trusting in the heart of Rubrial.